Automated messaging system to support mothers in Mexico

In December 2015, the Mexican government launched the Prospera Digital pilot project, a two-way messaging channel for mothers. It uses a platform called RapidPro to send personalised messages giving advice on babies’ health and appropriate care, analyse responses, and reply. Prospera Digital is designed to offer a user-centred experience for mothers. Indeed, the platform addresses the specific needs of mothers and sends personalised, timely messages to them. The trial has been very successful, with over 60% of users responding during pregnancy, and with mothers even texting the service back to thank it. The Mexican government is due to launch misalud – a national programme based on Prospera Digital by the end of 2018.